{"id":1478,"date":"2025-12-31T10:12:57","date_gmt":"2025-12-31T10:12:57","guid":{"rendered":"https:\/\/netstager.ae\/blog\/?p=1478"},"modified":"2026-01-22T04:54:29","modified_gmt":"2026-01-22T04:54:29","slug":"what-google-year-in-review-tells-us-about-the-future-of-ppc","status":"publish","type":"post","link":"https:\/\/netstager.ae\/blog\/what-google-year-in-review-tells-us-about-the-future-of-ppc\/","title":{"rendered":"What Google Year in Review Tells Us About the Future of PPC."},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Are you feeling overwhelmed by the fast changes in digital ads lately? The world of online marketing just went through a massive shift every year. Google recently released its official <\/span>Year in Review<span style=\"font-weight: 400;\"> for the past twelve months. This report is full of new tools and smart upgrades driven by artificial intelligence. It covers everything from Search and YouTube to deep data reporting. If you manage ads, you need to understand what these updates mean for you. This is not just a list of technical features or boring numbers. It is a clear map of where the future of paid advertising is going.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog, we will look at why these changes happened and how you can use them. You will learn how to take control of your budget and find more customers easily. We will explore how tools like <\/span>AI Max for Search, Demand Gen<span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/netstager.ae\/blog\/how-ai-automating-ppc-ads-results-in-better-roi\/\">Ads in AI Overviews<\/a><span style=\"font-weight: 400;\"> are changing the game. These updates are designed to make your work easier and more effective. You can now reach people exactly when they are looking for what you sell. This is the perfect time to update your strategy for the coming year. Let&#8217;s dive into the details of what Google has built for us.<\/span><\/p>\n<h2><b>Why did Google change the way search ads work?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You might wonder why Google decided to update so many products at once. The main reason is that the way people search for things has changed. In the past, users typed simple words into a search box like &#8220;buy shoes.&#8221; Now, people are asking long and complex questions like they are talking to a friend. Google had to create a system that understands these natural conversations. AI is the only way to process all this new information quickly. These updates help your ads appear exactly when someone needs a solution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By using AI, Google can match your business with the most relevant buyers. This saves you money because you do not waste clicks on the wrong people. It also makes the internet a better place for people looking for real help. You are no longer just bidding on keywords; you are bidding on the <\/span>intent<span style=\"font-weight: 400;\"> of the user. This shift is a huge deal for anyone who wants to grow their business online. Here are a few key points about this change:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>People talk to Google now:<\/b><span style=\"font-weight: 400;\"> Users ask for help with planning trips or solving complex problems.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI understands the meaning:<\/b><span style=\"font-weight: 400;\"> Google updated its system to understand the context of these long talks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Matching intent:<\/b><span style=\"font-weight: 400;\"> The goal is to show your business to people who are ready to take action.<\/span><\/li>\n<\/ul>\n<h2><b>What are the biggest updates in Google Search you should know?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The biggest news of the year was the expansion of <\/span>Ads in AI Overviews<span style=\"font-weight: 400;\">. AI Overviews are the quick summaries you see at the very top of the search page. Now, these ads show up on desktop computers and in many new countries. They give you a chance to catch a customer&#8217;s eye before they even scroll down. Another huge update is the new feature called <\/span>AI Mode<span style=\"font-weight: 400;\">. This tool answers multi-step questions for users doing deep research. Google now allows ads to appear right inside these detailed responses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This opens up a new part of the sales journey that was once hidden. It helps you reach people while they are still thinking about what to buy. You are not just selling a product; you are providing an answer to their problem. This is a new &#8220;mid-funnel&#8221; opportunity for advertisers. It means you can influence complex decision-making early on. Many advertisers are finding that these placements are very effective. They build trust with the customer by being helpful and relevant right from the start.<\/span><\/p>\n<div style=\"padding-top: 20px; margin-top: 20px;\">\n<div style=\"display: flex; align-items: center;\"><span style=\"color: #4caf50; font-size: 40px; line-height: 1; font-weight: bold; margin-right: 15px;\"><br \/>\nAlso<br \/>\nRead<br \/>\n<\/span><br \/>\n<a style=\"color: #1da1f2; font-size: 20px; text-decoration: none; font-weight: 400; font-style: italic;\"><br \/>\nGoogle Ads and AI Innovation: How Artificial Intelligence Is Transforming Digital Advertising<br \/>\n<\/a><\/div>\n<\/div>\n<h2><\/h2>\n<h2><b>How can AI Max for Search transform your daily work?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">One of the fastest-growing products this year was <\/span>AI Max for Search<span style=\"font-weight: 400;\">. This is not just a regular search campaign with a few extra settings. It is an advanced system that helps you grow your reach automatically. It uses your website links and your ad copy to find new keywords for you. The system is very smart at finding people who want what you offer. Many brands saw a twenty percent jump in their total sales using this tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, you still need a human touch to guide the AI in the right direction. You must set clear goals so the machine knows what success looks like. AI Max is like a high-powered engine that needs a good driver. It simplifies the setup but still requires your strategic oversight. You can now use experiments to see how it performs against your old campaigns. This makes it easier to test new ideas without taking big risks.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Proven results:<\/b><span style=\"font-weight: 400;\"> Brands saw a nineteen percent conversion lift with flexible targets.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Human touch:<\/b><span style=\"font-weight: 400;\"> You still need to guide the AI so it knows your specific business goals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Flexible targets:<\/b><span style=\"font-weight: 400;\"> You can set limits so the AI does not spend too much money at once.<\/span><\/li>\n<\/ul>\n<h2>When should you move your focus to YouTube and Demand Gen?<\/h2>\n<p><span style=\"font-weight: 400;\">YouTube has become more than just a place to watch fun videos. It is now a major part of how people shop for products every single day. Google released <\/span>Shoppable CTV<span style=\"font-weight: 400;\"> to let people browse items on their TV screens. Users can even send the product details from their TV straight to their phones. This makes buying things as easy as clicking a remote control. Demand Gen campaigns also improved a lot over the last twelve months.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They now have better bidding options and more control over where ads show. Google added product feeds to these campaigns to make them more visual. If you have a brand that looks great in photos, this is where you should be. The goal is to spark interest in your brand before people even start searching. It is about creating a desire for your product through high-quality video and images. Google noted a twenty-six percent increase in conversions per dollar for these campaigns.<\/span><\/p>\n<h2><b>What is the new way to control Performance Max campaigns?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In the past, many people felt that <\/span>Performance Max (PMax)<span style=\"font-weight: 400;\"> was like a black box. It did everything on its own, and you could not see what was happening inside. Google finally gave more power back to the advertisers. You can now see full reports on where your ads appeared across all channels. You can also see exactly which search terms are triggering your ads. This transparency is what many professional marketers have been asking for.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1480\" src=\"https:\/\/netstager.ae\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_yip6ncyip6ncyip6-300x164.png\" alt=\"Google Year in Review Tells Us About the Future of PPC\" width=\"300\" height=\"164\" srcset=\"https:\/\/netstager.ae\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_yip6ncyip6ncyip6-300x164.png 300w, https:\/\/netstager.ae\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_yip6ncyip6ncyip6-1024x559.png 1024w, https:\/\/netstager.ae\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_yip6ncyip6ncyip6-768x419.png 768w, https:\/\/netstager.ae\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_yip6ncyip6ncyip6-1536x838.png 1536w, https:\/\/netstager.ae\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_yip6ncyip6ncyip6-2048x1117.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Negative keyword lists are now available for these campaigns as well. This means you can stop your ads from showing on websites you do not like. You can also target specific devices like mobile phones or tablets more easily. These changes make Performance Max feel much more like a professional tool. It is now a campaign framework that needs your guidance rather than your blind trust. You can use asset-level metrics to see which images or videos are performing the best.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Negative keyword lists:<\/b><span style=\"font-weight: 400;\"> Stop your ads from showing on unwanted websites or terms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Device targeting:<\/b><span style=\"font-weight: 400;\"> Choose to show ads only on phones, tablets, or computers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Better reporting:<\/b><span style=\"font-weight: 400;\"> See exactly where your money is going and which channels win.<\/span><\/li>\n<\/ul>\n<h2><b>Why is creative quality more important than ever before?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Google is sending a clear message: the quality of your ad is the key to winning. They launched a new workspace called <\/span>Asset Studio<span style=\"font-weight: 400;\"> to help you build ads. This tool is powered by a high-end AI model called <\/span>Nano Banana Pro<span style=\"font-weight: 400;\">. It allows you to edit your product photos using just simple English. You can tell the AI to change the background to a snowy mountain or a beach. This makes high-quality creative accessible to everyone.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1481 aligncenter\" src=\"https:\/\/netstager.ae\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_yip6ncyip6ncyip6-1-300x164.png\" alt=\"Google Year in Review Tells Us About the Future of PPC\" width=\"300\" height=\"164\" srcset=\"https:\/\/netstager.ae\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_yip6ncyip6ncyip6-1-300x164.png 300w, https:\/\/netstager.ae\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_yip6ncyip6ncyip6-1-1024x559.png 1024w, https:\/\/netstager.ae\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_yip6ncyip6ncyip6-1-768x419.png 768w, https:\/\/netstager.ae\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_yip6ncyip6ncyip6-1-1536x838.png 1536w, https:\/\/netstager.ae\/blog\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_yip6ncyip6ncyip6-1-2048x1117.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For small teams, this removes the need for big budgets and many hours of work. The AI handles the heavy lifting of making the ads look professional. You can even create hundreds of different versions of one ad in seconds. This helps you test which images your customers like the most. Your job is to decide which message will connect best with your audience. Creative is no longer a side component; it is a core lever for performance.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Talk to your images:<\/b><span style=\"font-weight: 400;\"> Type a sentence to change colors or backgrounds instantly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bulk generation:<\/b><span style=\"font-weight: 400;\"> You can create hundreds of versions of one ad in seconds.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>No designer needed:<\/b><span style=\"font-weight: 400;\"> This tool helps small teams look like big professional brands.<\/span><\/li>\n<\/ul>\n<div style=\"padding-top: 20px; margin-top: 20px;\">\n<div style=\"display: flex; align-items: center;\"><span style=\"color: #4caf50; font-size: 40px; line-height: 1; font-weight: bold; margin-right: 15px;\"><br \/>\nExplore<br \/>\nMore<br \/>\n<\/span><br \/>\n<a style=\"color: #1da1f2; font-size: 20px; text-decoration: none; font-weight: 400; font-style: italic;\" href=\"https:\/\/netstager.ae\/blog\/googles-new-ai-advisor-what-advertisers-can-expect\/\"><br \/>\nThe Future of PPC: AI and Machine Learning in Ad Campaigns<br \/>\n<\/a><\/div>\n<\/div>\n<h2><\/h2>\n<h2><b>How can the Meridian tool help you measure your real success?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Tracking your results has become much harder because of new privacy rules. Google introduced <\/span>Meridian<span style=\"font-weight: 400;\"> to help solve this difficult problem. Meridian is an open-sourced way to look at all your marketing data at once. It helps you see how your ads affect your sales both online and offline. This tool does not use private cookies or track individual people. Instead, it uses smart math to see the big picture of your business growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It helps you understand which parts of your budget are actually working. This is very helpful for brands that spend money across many platforms. You can finally see the true return on your investment without any guesswork. Data Manager also makes it easier to keep your tracking accurate and safe. It acts as a gateway for all your marketing tags and data. This ensures that the information you are using to make decisions is correct.<\/span><\/p>\n<h2><b>What action should you take right now to prepare for next year?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The future of PPC is clearly moving toward a mix of AI and human strategy. You should not be afraid of these new automated tools. Instead, you should start testing them in small steps right away. The most successful marketers will be the ones who learn these tools first. Google has given us the technology to reach more people with less effort. Now is the time to take action and update your marketing plan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you stay ahead of these updates, you will see your business grow faster. Don&#8217;t wait for your competitors to use these tools first. Start by looking at your current campaigns and see where you can add AI. Use the new reports to find ways to save money and improve results. The tools are here, and they are ready for you to use. Let&#8217;s make 2026 your best year yet for digital advertising.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Test AI Max:<\/b><span style=\"font-weight: 400;\"> Start a small experiment to see how it finds new customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use Asset Studio:<\/b><span style=\"font-weight: 400;\"> Refresh your images to make your ads look modern and fresh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Check your reports:<\/b><span style=\"font-weight: 400;\"> Use the new PMax data to see where you can save money.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Netstager is a leading Digital Marketing Agency in Dubai, UAE, delivering innovative digital solutions that help brands grow and succeed online. From SEO, Google Ads, and social media marketing to web design and branding, Netstager creates strategies that drive real business results. With a focus on creativity, performance, and technology, we help you build a powerful digital presence and connect with your audience effectively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To learn more, visit<\/span><a href=\"https:\/\/netstager.ae\/\"> <b>www.netstager.ae<\/b><\/a><span style=\"font-weight: 400;\"> or call <\/span><a href=\"tel:+971 55 571 0078\"><b>+971 55 571 0078<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div style=\"max-width: 800px; margin: 40px auto; font-family: Arial, sans-serif; color: #000;\">\n<details style=\"margin-bottom: 20px;\">\n<summary style=\"cursor: pointer; font-size: 22px; font-weight: bold; margin-bottom: 10px;\">Why did Google change how search ads work?<\/summary>\n<p style=\"font-size: 16px; line-height: 1.6; margin-top: 10px;\">Google changed search ads because people now ask long, conversational questions instead of short keywords. AI helps understand these natural queries and match your ads to user intent, not just words.<\/p>\n<\/details>\n<details style=\"margin-bottom: 20px;\">\n<summary style=\"cursor: pointer; font-size: 22px; font-weight: bold; margin-bottom: 10px;\">What are Ads in AI Overviews on Google Search?<\/summary>\n<p style=\"font-size: 16px; line-height: 1.6; margin-top: 10px;\">Ads in AI Overviews are paid placements that appear inside Google\u2019s AI summaries at the top of the search page. They now show on desktop and in more countries, giving you visibility before users scroll.<\/p>\n<\/details>\n<details style=\"margin-bottom: 20px;\">\n<summary style=\"cursor: pointer; font-size: 22px; font-weight: bold; margin-bottom: 10px;\">What is AI Mode in Google Search?<\/summary>\n<p style=\"font-size: 16px; line-height: 1.6; margin-top: 10px;\">AI Mode is a search experience that answers multi-step, in-depth questions with detailed AI responses. Google now allows ads inside these answers, opening a new mid-funnel space to influence decisions earlier.<\/p>\n<\/details>\n<details style=\"margin-bottom: 20px;\">\n<summary style=\"cursor: pointer; font-size: 22px; font-weight: bold; margin-bottom: 10px;\">What is AI Max for Search?<\/summary>\n<p style=\"font-size: 16px; line-height: 1.6; margin-top: 10px;\">AI Max for Search is an AI-powered campaign type that uses your website and ad copy to find new keywords and audiences automatically. Many brands have seen around a 20% increase in sales and conversions using it.<\/p>\n<\/details>\n<details style=\"margin-bottom: 20px;\">\n<summary style=\"cursor: pointer; font-size: 22px; font-weight: bold; margin-bottom: 10px;\">Do I still need manual control with AI Max for Search?<\/summary>\n<p style=\"font-size: 16px; line-height: 1.6; margin-top: 10px;\">Yes, you still need to set clear goals, budgets, and limits so the AI knows what success looks like. You can also run experiments to compare AI Max with your older campaigns safely.<\/p>\n<\/details>\n<details style=\"margin-bottom: 20px;\">\n<summary style=\"cursor: pointer; font-size: 22px; font-weight: bold; margin-bottom: 10px;\">When should I use YouTube and Demand Gen campaigns?<\/summary>\n<p style=\"font-size: 16px; line-height: 1.6; margin-top: 10px;\">Use YouTube and Demand Gen when you want to build interest and demand before people search. They work best for visual brands and can deliver more conversions per dollar with improved bidding and product feeds.<\/p>\n<\/details>\n<details style=\"margin-bottom: 20px;\">\n<summary style=\"cursor: pointer; font-size: 22px; font-weight: bold; margin-bottom: 10px;\">What is Shoppable CTV on YouTube?<\/summary>\n<p style=\"font-size: 16px; line-height: 1.6; margin-top: 10px;\">Shoppable CTV lets viewers browse your products directly on their TV screen and send product details to their phone. This makes it easy for people to move from watching to buying with just a few clicks.<\/p>\n<\/details>\n<details style=\"margin-bottom: 20px;\">\n<summary style=\"cursor: pointer; font-size: 22px; font-weight: bold; margin-bottom: 10px;\">What new controls do Performance Max campaigns have?<\/summary>\n<p style=\"font-size: 16px; line-height: 1.6; margin-top: 10px;\">Performance Max now shows detailed reports on placements and search terms, supports negative keyword lists, and allows device targeting. You can also see asset-level results to know which images and videos work best.<\/p>\n<\/details>\n<details style=\"margin-bottom: 20px;\">\n<summary style=\"cursor: pointer; font-size: 22px; font-weight: bold; margin-bottom: 10px;\">Why is creative quality so important in Google Ads now?<\/summary>\n<p style=\"font-size: 16px; line-height: 1.6; margin-top: 10px;\">Creative quality matters more because Google\u2019s AI can now find your ideal audience, but the ad itself must convince them to act. Better visuals and messages improve performance across Search, YouTube, and Demand Gen.<\/p>\n<\/details>\n<details style=\"margin-bottom: 20px;\">\n<summary style=\"cursor: pointer; font-size: 22px; font-weight: bold; margin-bottom: 10px;\">What is Asset Studio in Google Ads?<\/summary>\n<p style=\"font-size: 16px; line-height: 1.6; margin-top: 10px;\">Asset Studio is an AI-powered creative workspace where you can edit product images using simple text prompts. It can generate many ad variations quickly, helping small teams look like big brands without a designer.<\/p>\n<\/details>\n<details style=\"margin-bottom: 20px;\">\n<summary style=\"cursor: pointer; font-size: 22px; font-weight: bold; margin-bottom: 10px;\">What is the Meridian tool in Google\u2019s ad ecosystem?<\/summary>\n<p style=\"font-size: 16px; line-height: 1.6; margin-top: 10px;\">Meridian is an open-source measurement tool that looks at all your marketing data together to show true business impact. It uses privacy-safe methods instead of cookies to connect your ads with online and offline sales.<\/p>\n<\/details>\n<details style=\"margin-bottom: 20px;\">\n<summary style=\"cursor: pointer; font-size: 22px; font-weight: bold; margin-bottom: 10px;\">How does Meridian help with ad measurement in a privacy-first world?<\/summary>\n<p style=\"font-size: 16px; line-height: 1.6; margin-top: 10px;\">Meridian helps you see which channels and campaigns really drive growth, even when user-level tracking is limited. Paired with Data Manager, it keeps your tracking cleaner, safer, and more accurate for decision-making.<\/p>\n<\/details>\n<details style=\"margin-bottom: 20px;\">\n<summary style=\"cursor: pointer; font-size: 22px; font-weight: bold; margin-bottom: 10px;\">What should I do now to prepare my Google Ads for next year?<\/summary>\n<p style=\"font-size: 16px; line-height: 1.6; margin-top: 10px;\">Start small tests with AI Max, refresh creatives using Asset Studio, and review new Performance Max reports. This helps you save budget, reach better audiences, and stay ahead of competitors as AI becomes standard in PPC.<\/p>\n<\/details>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Are you feeling overwhelmed by the fast changes in digital ads lately? The world of online marketing just went through a massive shift every year. Google recently released its official&#8230; <\/p>\n","protected":false},"author":1,"featured_media":1485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[59,57,58],"class_list":["post-1478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-ads","tag-ai-in-google-ads","tag-google-ads-updates","tag-google-year-in-review"],"_links":{"self":[{"href":"https:\/\/netstager.ae\/blog\/wp-json\/wp\/v2\/posts\/1478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/netstager.ae\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/netstager.ae\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/netstager.ae\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/netstager.ae\/blog\/wp-json\/wp\/v2\/comments?post=1478"}],"version-history":[{"count":5,"href":"https:\/\/netstager.ae\/blog\/wp-json\/wp\/v2\/posts\/1478\/revisions"}],"predecessor-version":[{"id":1496,"href":"https:\/\/netstager.ae\/blog\/wp-json\/wp\/v2\/posts\/1478\/revisions\/1496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/netstager.ae\/blog\/wp-json\/wp\/v2\/media\/1485"}],"wp:attachment":[{"href":"https:\/\/netstager.ae\/blog\/wp-json\/wp\/v2\/media?parent=1478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/netstager.ae\/blog\/wp-json\/wp\/v2\/categories?post=1478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/netstager.ae\/blog\/wp-json\/wp\/v2\/tags?post=1478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}