Google’s New AI Advisor: What It Is and What Advertisers Can Expect
Google is preparing to launch two major AI tools, Ads Advisor and Analytics Advisor Inside Google Ads and GA4. These tools introduce a conversational way of working, making optimisation, troubleshooting,…
Voice Search & Google Ads: How Dubai Marketers Are Getting Ahead of the Curve
How people search online is evolving quick—and voice is leading the way. In Dubai, where there is an increasing integration of smart devices and mobile usage, voice search is no…
Industry-Specific Google Ads Strategies That Actually Work in Dubai
Running Google Ads in Dubai is not just about throwing up some keywords and seeing what happens. The marketplace is busy, competitive and companies are trying to differentiate themselves. If…