Paid-Owned-and-Earned-Media-in-Digital-Marketing-Strategy

Smart Use of Paid, Owned and Earned Media in Your Digital Marketing Strategy

Trying to get your business seen online can feel complicated. There are ads, social media, websites, reviews… where do you even start? The good news is, there are three primary…

Read more »
ChatGPT’s New Shopify Integration

What Does ChatGPT’s New Shopify Integration Mean for Online Shopping?

In a quiet but significant move, OpenAI has extended the abilities of ChatGPT, by adding Shopify to its shopping search feature. This implies that ChatGPT users can now search through,…

Read more »
Hyperlocal Marketing in UAE

Why Hyperlocal Marketing is the Future of Digital Marketing in UAE?

Have you ever been walking through a mall and suddenly received a notification on your phone from a store that’s right in front of you? Or maybe you’ve searched for…

Read more »
: Boost Your Brand with Stories and Status

Quick Posts, Lasting Impact: The Magic of Ephemeral Content

In the world of social media, things change fast. What’s popular today might be forgotten tomorrow. People scroll quickly, skip ads, and move on in seconds. That’s why many brands…

Read more »
PPC management agency Dubai

From Real Estate to Retail: How PPC Is Driving Growth in Dubai’s Most Competitive Sectors?

In today’s digital-first economy, businesses in Dubai face growing pressure to stand out. With sectors like real estate and retail becoming hyper-competitive, companies are rapidly turning to Pay-Per-Click (PPC) advertising…

Read more »
Industry-Specific Google Ads Strategies in Dubai

Industry-Specific Google Ads Strategies That Actually Work in Dubai

Running Google Ads in Dubai is not just about throwing up some keywords and seeing what happens. The marketplace is busy, competitive and companies are trying to differentiate themselves. If…

Read more »
Digital Marketing Trends in 2025

8 Unexpected Digital Marketing Trends Every Brand Should Know in 2025

Sticking to the same old marketing strategies is the quickest way to get left behind. To stay important, grow your business, and connect deeply with customers, brands must accept digital…

Read more »
cookieless marketing

First-Party Data Strategies to Prepare UAE Marketers for a Cookieless Future

The digital space is rapidly transforming. One of the key changes is getting rid of third-party cookies. Those cookies have enabled advertisers to track users and present them with advertisements…

Read more »
Google's AI Max

What Is Google’s New AI Max and How Will It Change Search Campaigns?

Google has officially launched AI Max for search campaigns, a revolutionary feature that will improve the performance of search campaigns using sophisticated automation and AI-based insights. This new feature will…

Read more »
Digital marketing strategy in Dubai balancing clickbait and conversions for PPC success,

Clickbait That Converts: The Fine Line Between Hype and Hustle in Dubai

In this day and age where everything moves so fast on the internet nowadays, standing out is harder than ever now. Businesses in Dubai, A place where big ideas and…

Read more »