Google is preparing to launch two major AI tools, Ads Advisor and Analytics Advisor Inside Google Ads and GA4.
These tools introduce a conversational way of working, making optimisation, troubleshooting, and reporting far easier for advertisers.
Here’s a clear look at what’s coming and how these features can shape the future of campaign management.
Contents
What’s New in Google Ads and GA4
Google is preparing to introduce AI-powered assistance directly into the platforms marketers use every day. Instead of navigating through multiple reports or settings, users will be able to ask simple questions and receive instant, personalised guidance. This update is part of Google’s larger move towards AI-driven workflows and real-time insights.
What Is Ads Advisor?
Ads Advisor is Google’s new conversational AI inside Google Ads. It acts as a built-in assistant that provides recommendations, creative suggestions, and troubleshooting support. It analyses your campaigns and gives clear steps to optimise performance. Over time, it adapts to your preferences and becomes more personalised.
What Ads Advisor Can Actually Do
A. Campaign Optimisation Support
Ads Advisor offers quick recommendations tailored to your goals and live performance. It highlights missed opportunities and suggests high-impact improvements you can apply directly.
B. Creative & Keyword Generation
It can generate new keywords, headlines, descriptions, and campaign concepts based on your website and existing assets, helping refresh your campaigns quickly.
C. Troubleshooting & Policy Fixes
It explains why ads get disapproved, shows the root cause, and suggests fixes. In some cases, it can apply the fix for you after approval.
D. Learns Your Style Over Time
The system learns from your decisions, preferred strategies, and past optimisations, making its suggestions more accurate and relevant.
What Is Analytics Advisor?
Analytics Advisor is GA4’s new AI assistant that simplifies data analysis. Instead of digging through multiple reports, you can ask questions in plain language and instantly get clear, visual insights. It helps you understand performance shifts and user behaviour quickly.
What Analytics Advisor Can Do
A. Instant Performance Insights
You can ask broad questions like “How is my site doing?” and get quick summaries of traffic and engagement with visuals.
B. Explains Spikes & Drops
It performs driver analysis to identify exactly why a metric changed whether it was a page, source, user segment or event.
C. Answers Complex Questions Easily
Ask questions like “Why did conversions drop?” or “What did users do this month?” and it provides simple, direct answers.
D. Turns Insights Into Actions
It also recommends what to do next highlighting growth opportunities or areas that need improvement.
Why These Updates Matter for Marketers
These AI advisors reduce manual work, simplify complex analysis, and speed up optimisation. Marketers can focus more on strategy while routine tasks are quicker and easier to accomplish. With clear next steps in recommendations and real-time data, campaigns will be managed with more confidence and efficiency.
Final Thoughts
Google’s AI Advisors signal a shift toward guided, conversational marketing tools. They will ease the advertising workflow and will feel more instinctive while marketers are still in control. As they are released for use by marketers, advertisers can expect a more efficient and clearer way to manage ads and analytics